Sept. 15 Seattle, WA: The Snowboard Connection has ushered in a new era for northwest snowboarding with its new location in Downtown Seattle. Their new store, located across from REI's flagship store (The #2 tourist attraction in Seattle, behind the Space Needle) exemplifies founder John Logic's dedication and 15 years as a pillar of northwest snowboarding.

Hourly giveaways of prizes from long-time shop staples like Lib Tech, Volcom, Option Snowboards, Burton, and Vans kept the crowd anxious for the next big draw. Patrick McCarthy even gave away a signed board to one lucky lady. No word on whether or not there were digits exchanged.

The grand opening was a resounding success, as the store filled with stoked customers, industry heads, pros, and the occasional REI interloper. By closing time a full-on skate jam was going down inside the shop amidst simultaneous shotgunning (PBR not Remington). Some Sno-Con traditions will never die!

Big thanks to John, Adam, and the whole Sno-Con crew for 15 years of stoke for NW snowboarding. With the new store, shredding has never looked so good.